When you post a news update on Telegram at 9 AM in New York, it’s already 6 PM in London and 2 AM the next day in Tokyo. If your audience is spread across the globe - and most serious news channels have one - posting at the wrong time means your message gets buried under sleep, work, or silence. The problem isn’t your content. It’s the clock.
Telegram Doesn’t Know Where Your Readers Are
Telegram’s scheduling tool lets you pick a date and time to send a message later. Sounds simple. But here’s the catch: it uses your account’s time zone, not your audience’s. If your Telegram account is set to Eastern Time and you schedule a post for 8 AM, it will hit at 8 AM Eastern - no matter if your readers are in Mumbai, Sydney, or Berlin. That’s it. No auto-conversion. No audience targeting. No smart adjustments.This isn’t a bug. It’s by design. And it’s a huge flaw for anyone trying to reach global audiences. A 2024 study by CRMChat found that messages sent during local business hours (9 AM-11 AM in the recipient’s time zone) get 37% more engagement than those sent at random times. But if you’re manually converting time zones, you’re guessing. And guessing costs you clicks, shares, and trust.
Why Your 9 AM Post Is a 2 AM Disaster
Let’s say you run a news channel covering tech and finance. You’re based in Asheville, UTC-5. You think 9 AM is perfect - that’s when people check their phones after coffee. So you schedule your breaking news alert for 9 AM Asheville time.- In London (UTC+0): That’s 2 PM. Good timing.
- In Tokyo (UTC+9): That’s 10 PM. People are winding down.
- In Mumbai (UTC+5:30): That’s 6:30 PM. Dinner time. Phones are off.
- In Los Angeles (UTC-8): That’s 6 AM. Still dark. People are groggy.
One post. Four wildly different outcomes. And you didn’t even realize it. Postmypost’s 2024 data shows that scheduling for the wrong time zone can drop engagement by up to 63%. That’s not a small dip. That’s losing most of your audience before they even see it.
Daylight Saving Time Breaks Your Schedule
It gets worse. When daylight saving time rolls around, Telegram doesn’t adjust your scheduled posts. If you set a post for 8 AM on March 10 - the day clocks spring forward - and your account is set to Eastern Time, that post will still go out at 8 AM Eastern Standard Time, not Eastern Daylight Time. That means your message lands an hour late.Reddit users report this constantly. One user, u/GlobalMarketer2025, lost 40% of their engagement after DST changed because their scheduled posts didn’t shift. They had to manually reschedule 87 posts. That’s not efficiency. That’s chaos.
Telegram’s own bug tracker (case #38068) confirms this issue still exists in the Business version as of March 2024. And it’s still open. No fix. No timeline. Just silence.
When Native Tools Fail, Third-Party Tools Step In
If you’re serious about reaching global audiences, you need more than Telegram’s built-in scheduler. Tools like Auto Forward Messages, Postmypost, and BotSailor fix the gaps.These tools let you:
- Set a target time zone for each audience group
- Automatically convert your schedule to local times
- Handle daylight saving changes without manual work
- Schedule different times for different regions in one go
For example, Postmypost’s AI scheduler (launched January 2025) pulls location data from your CRM and auto-adjusts delivery times. If you have 1,000 subscribers in New York, 800 in Berlin, and 1,200 in Singapore, it sends each group their message at their optimal local time - all from one queue.
Auto Forward Messages users report a 92% accuracy rate after switching from native Telegram scheduling. BotSailor’s Trustpilot rating is 4.7/5, mostly because users say it “saved us from time zone hell.”
When to Post: Expert Time Zone Recommendations
Digital marketing expert Elena Rodriguez and analytics lead Dmitry Volkov have studied millions of Telegram messages. Here’s what they found works best:- EST (New York): 9 AM - 11 AM - Morning productivity peak
- GMT (London): 2 PM - 4 PM - Post-lunch, pre-dinner
- JST (Tokyo): 10 AM - 12 PM - Mid-morning focus
- CET (Berlin): 1 PM - 3 PM - Afternoon clarity
- IST (Mumbai): 7 AM - 9 AM - Early start, before work rush
- AEST (Sydney): 8 AM - 10 AM - Morning routine
For Web3 and crypto news, the sweet spot is even earlier: 5 AM - 6 AM in your target region. Less competition in feeds. More attention. CRMChat found engagement jumps 28% during these early hours.
How to Fix This Right Now
You don’t need to overhaul your workflow. Start here:- Check your Telegram account time zone. Go to Settings > Language and Region. Is it set to your location? If not, change it to UTC. That gives you a neutral baseline.
- Map your top 3 audience regions. Where do 80% of your readers live? Use Google Analytics or Telegram’s built-in stats if you have a channel.
- Calculate local times manually. If your audience is mostly in EST, and you’re in PST, schedule your posts 3 hours ahead. Write it down. Use a time zone converter.
- Test and track. Post at 8 AM, 10 AM, and 12 PM local time for your biggest region. See which gets the most replies and clicks. Adjust.
- Consider a third-party tool. If you manage more than 3 channels or have audiences in 3+ time zones, spend $15/month on Postmypost or Auto Forward Messages. It pays for itself in engagement.
What’s Coming Next
Telegram’s 2025 roadmap hints at “improved time zone handling for business accounts” in Q2. But that’s vague. And history shows they’re slow to fix core issues.Meanwhile, the third-party market is exploding. The global tool market for Telegram scheduling hit $47.8 million in 2024 - up 39% from 2023. Gartner found 78% of Fortune 500 companies with Telegram channels now use external tools for time zone management. That’s not a trend. That’s a migration.
By 2027, CRMChat predicts 85% of business Telegram scheduling will happen through CRM-integrated tools, not native Telegram. That’s the future. And it’s already here.
Final Thought: It’s Not About Timing. It’s About Respect
Posting at 2 AM in your reader’s time zone isn’t just inefficient. It’s disrespectful. It says: “I don’t care when you’re awake.”News isn’t just about speed. It’s about being seen. Being heard. Being trusted. And that starts with showing up at the right time - not the convenient one.
If you want your news to land - not vanish - you need to stop guessing. Start planning. And if Telegram won’t help you, find a tool that will.
Does Telegram automatically adjust scheduled posts for different time zones?
No. Telegram schedules messages based on the time zone set in your account, not your audience’s. If your account is set to EST and you schedule a post for 9 AM, it sends at 9 AM EST - even if your readers are in Tokyo or London. There’s no auto-conversion feature.
Why do my scheduled Telegram posts sometimes arrive an hour late?
This usually happens during daylight saving time changes. Telegram doesn’t update scheduled messages when clocks shift forward or back. If you set a post for 8 AM in March, it may still send at 8 AM standard time after the switch to daylight time, making it an hour late for your audience. This is a known bug (case #38068) and remains unresolved.
What’s the best time to post news on Telegram for global audiences?
There’s no single best time - it depends on your audience. For New York: 9 AM-11 AM. For London: 2 PM-4 PM. For Tokyo: 10 AM-12 PM. For Mumbai: 7 AM-9 AM. Use tools like Postmypost or Auto Forward Messages to target each region’s peak hours automatically.
Should I use third-party tools for scheduling on Telegram?
If you manage more than one time zone or have a professional audience, yes. Telegram’s native scheduler is too basic. Tools like Postmypost, Auto Forward Messages, and BotSailor let you target specific regions, handle daylight saving automatically, and schedule multiple time zones at once - saving hours and boosting engagement by up to 60%.
Can I schedule Telegram posts for different groups at different times?
Not with Telegram’s native app. You can only schedule one time per message. To reach multiple regions at optimal times, you need third-party tools like Postmypost or BotSailor, which let you assign different delivery times to different audience segments in a single campaign.
How many Telegram users are affected by time zone issues?
Statista reports Telegram had 800 million monthly active users in Q4 2024, with 62% of professional account senders targeting audiences outside their home time zone. That means over 496 million users are potentially affected by poor time zone scheduling. Trustpilot reviews show 38% of negative feedback on Telegram mentions time zone problems.
