Telegram news channels are making serious money - but only the ones with real analytics in their sales kits. If you’re running a news channel with 10,000+ subscribers and still asking how to get sponsors, you’re probably sending out a PDF with a subscriber count and a smiley face. That doesn’t cut it anymore.
Why Telegram News Channels Are Different
Telegram isn’t Instagram. It’s not Twitter. It’s not even WhatsApp. On Telegram, messages don’t get buried by an algorithm. If your channel has 50,000 subscribers, and you send a message at 9 AM, 70% of them will see it. That’s not a guess - that’s what the numbers show. Compare that to Instagram, where even big accounts get under 10% reach. That’s why advertisers are shifting budgets from social media to Telegram news channels.But here’s the catch: advertisers don’t care about your subscriber count. They care about who is seeing your content and how they react. A channel with 80,000 subscribers and a 3% engagement rate won’t get a second look. But one with 35,000 subscribers and a 9% engagement rate? That’s gold.
What Goes Into a Real Telegram Media Deck
A professional media deck isn’t a PowerPoint slide. It’s a targeted pitch that answers three questions: Who are your people? What do they do? And why should I trust you?Here’s what works in 2025:
- Message reach rate - not subscribers. Show the average percentage of your audience that opens each post. Top news channels hit 75-90%.
- Engagement rate - calculate it as (reactions + shares + saves) ÷ subscribers. 5%+ is strong. 8-12%? You’re in the top 1% of news channels.
- Demographics - break down your audience by country, language, and device. If 45% of your readers are from Germany and speak German, say it. Advertisers targeting EU markets will notice.
- Peak activity times - when do your readers open messages? 8-10 AM GMT? 7-9 PM EST? Advertisers want to time their posts for maximum impact.
- CTR on links - if you’ve run sponsored posts before, show the click-through rate on links. 3-5% is solid. 7%? That’s rare and valuable.
- Previous sponsor results - include screenshots of past campaigns. Show the message, the CTR, and the outcome. Did a crypto exchange get 1,200 sign-ups? Say it.
Don’t just list numbers. Tell the story. Example: “Our channel reaches 42,000 active readers daily. 68% are from Europe. 84% open every message. Last month, our sponsored post for a blockchain analytics tool drove 2,100 clicks - 8.2% CTR. That’s 14x the industry average.”
How to Get the Right Data
Telegram gives you basic stats if you have over 100 subscribers. But that’s not enough. You need depth.Use TGStat or Combot to export:
- Top 5 countries by audience
- Language distribution
- Android vs iOS split
- Subscriber growth trend (weekly/monthly)
- Audience overlap with other channels (if relevant)
Pro tip: If you’re under 1,000 subscribers, you won’t get full analytics from Telegram. That’s okay. Focus on engagement, not size. A 500-subscriber channel with 12% engagement is more attractive than a 20,000-subscriber channel with 1.5%.
What Advertisers Won’t Tell You (But You Need to Know)
Most advertisers won’t say it outright, but they’re skeptical. Over 60% of them have been burned by fake numbers. Channels claiming 500,000 subscribers but actually having 87,000? That happened. And it damaged trust across the whole ecosystem.So here’s the rule: Always use third-party verification. Even if you’re confident in your numbers, include a note like: “All metrics verified via TGStat as of November 2025.” That single line doubles your credibility.
And don’t lie about your audience. If your readers are mostly from Nigeria and you’re pitching a luxury watch brand, you’re wasting your time. Be honest. Advertisers respect specificity.
How Much Can You Charge?
Pricing isn’t fixed. It depends on your audience quality, not your size.- Small channels (5K-20K subs): $5-$15 CPM (cost per thousand impressions)
- Mid-tier (20K-100K subs): $15-$30 CPM
- High-performing (100K+ subs, 8%+ engagement): $30-$50 CPM
Some channels charge flat fees instead. A single sponsored post might cost $300-$800. The best performers charge based on results. Example: “$500 flat fee + $2 per click on your link.” That shifts risk to the advertiser - and makes them more likely to say yes.
Top channels in crypto and geopolitics are already charging $50 CPM. Why? Because their readers are decision-makers - investors, analysts, policymakers. That’s worth premium pricing.
What Most People Get Wrong
Here are the top three mistakes:- Using a generic template - if your media deck looks like every other “influencer kit,” you’re invisible. Match your brand colors, fonts, and tone. If your channel is serious and data-driven, your deck should be too.
- Forgetting the call to action - end with: “Email us at [email protected] to schedule a 15-minute call. We’ll show you live analytics and discuss your campaign goals.”
- Not updating it - your media deck is not a one-time document. Update it every 30 days with new stats. Advertisers want current data.
One channel, @WorldAffairsReport, increased their CPM from $18 to $32 in three months just by adding a new section: “Where our readers go next.” They tracked clicks from their channel to financial news sites, think tanks, and trading platforms. That proved their audience wasn’t just reading - they were acting.
The Future Is Interactive
Static PDFs are dying. By Q3 2025, Telegram is launching its own “Ad Dashboard” - a built-in tool that lets channel owners generate shareable, real-time analytics reports. You won’t need to export from TGStat anymore. You’ll just click “Share Media Kit” and send a live link.Already, the top 10% of channels are using interactive dashboards built with Notion or Airtable. They let advertisers filter by country, see engagement trends over time, and even preview how their ad would look in the feed.
This isn’t sci-fi. It’s happening. If you’re still using Canva PDFs in 2026, you’ll be left behind.
Who’s Winning Right Now?
Look at these real examples:- @CryptoInsiderDaily - 128K subs, 10.3% engagement. Charges $45 CPM. Their kit shows exact CTRs on wallet sign-ups and exchange referrals.
- @GeopoliticsNow - 76K subs, 8.9% engagement. Uses a live Notion dashboard. Advertisers can see which regions clicked their ads in real time.
- @MarketSignalAlert - 41K subs, 11.2% engagement. Charges $800 per post - but only if the link gets 1,000+ clicks. They’ve turned performance into a contract.
They all have one thing in common: they don’t just show numbers. They show proof.
Do I need a big audience to sell ads on Telegram?
No. Audience size matters less than engagement and relevance. A channel with 8,000 subscribers and 9% engagement can earn more than one with 100,000 subscribers and 2% engagement. Advertisers pay for action, not numbers.
Can I use Telegram’s built-in stats for my media kit?
You can, but it’s not enough. Telegram’s native stats only show basic subscriber counts and message reach. For credibility, you need third-party tools like TGStat or Combot to verify demographics, platform splits, and growth trends. Advertisers expect this.
What’s the best format for a Telegram media deck?
Start with a clean PDF (Canva templates work well) - but aim to move to an interactive dashboard by mid-2025. Use live links to real-time analytics. If you’re serious about monetization, static files are already outdated.
How do I find advertisers for my Telegram news channel?
Look for brands already advertising on Telegram - crypto exchanges, fintech tools, geopolitical analysts. Join Telegram groups like "Telegram Ad Buyers" or use platforms like RichAds and Adsterra. Cold email works too - but only if your media kit is solid.
Is it safe to share my channel analytics publicly?
Yes - if you’re using verified data from trusted sources like TGStat. Sharing analytics builds trust. But never share your admin access, private links, or bot tokens. Only share aggregated, anonymized stats that show audience behavior, not internal tools.
What’s the biggest mistake new channel owners make with media kits?
They focus on subscriber count. Advertisers don’t care how many people are subscribed. They care how many actually read, react, and click. A media kit that shows engagement, demographics, and past results beats one with a big number every time.
If you’re serious about monetizing your Telegram news channel, stop guessing. Start measuring. Build a media kit that doesn’t just look good - it proves value. The market is ready. The tools are here. The only thing missing is your next step.
