Telegram isn’t just for chatting anymore. It’s becoming one of the fastest-growing platforms for news distribution - and advertisers are taking notice. If you run a Telegram news channel with a solid following, you’re sitting on a valuable asset. But having 10,000 subscribers doesn’t automatically mean brands will pay you. You need a media kit. Not a fancy PDF with clipart, but a clear, professional, and honest snapshot of what your channel delivers - and why it’s worth investing in.
Why a Media Kit Matters for Telegram News Channels
Most Telegram news channels grow organically. People join because they trust the updates, not because they know your analytics. But when a brand or agency wants to advertise, they don’t care about your trust factor - they care about data. Who sees your posts? How engaged are they? What’s the ROI?
A media kit answers those questions before they’re even asked. It turns your channel from a personal project into a credible advertising platform. Without one, you’re leaving money on the table. Brands won’t cold-message you asking for rates. They’ll scroll past your channel because they can’t tell if you’re worth their budget.
Telegram doesn’t offer built-in analytics like Instagram or YouTube. That means you’re responsible for collecting and presenting your own metrics. If you’re not doing this, you’re operating blind.
What Goes Into a Telegram Media Kit
Your media kit should be a single, clean PDF - no more than two pages. Anything longer and advertisers will skip it. Here’s what you need to include:
- Channel overview: What’s your focus? Breaking news? Local updates? Tech leaks? Political analysis? Be specific. Don’t say “news.” Say “daily breaking news on U.S. federal policy changes with 80% reader retention across 3+ posts per day.”
- Subscriber count: Show your exact number as of today. Use a screenshot of your channel’s public stats page. Don’t round up. If you have 14,723 subscribers, write 14,723.
- Average views per post: Track this for at least 30 days. Use Telegram’s built-in view counter. Average 8,000 views? Say that. Average 1,200? Say that too. Honesty builds trust.
- Engagement rate: Calculate this: (Average views ÷ Subscribers) × 100. If you have 14,723 subscribers and 8,000 views, your engagement rate is 54%. That’s high. Most news channels hover between 20-40%. Highlight this.
- Demographics: If you’ve run polls or used third-party tools like Telegram Analytics or TgStat, include age, gender, location. Even rough estimates help. Example: “72% male, 25-40 years old, 68% from the U.S. and Canada.”
- Content schedule: When do you post? How often? If you publish at 7 a.m. and 6 p.m. EST Monday through Friday, say so. Advertisers want to know when their message will land.
- Ad formats available: Text posts? Sponsored links? Banner ads in pinned messages? Video ads? Be clear. Don’t promise what you can’t deliver.
- Testimonials or case studies: Did a local business run a promo and get 200 sign-ups? Include it. “ABC Law Firm ran a 24-hour ad in our channel - 187 clicks, 42 consultations.” Real results beat vague claims.
- Pricing: Don’t be shy. List your rates clearly: “Sponsored post: $150 | Pinned message: $300 | Weekly package (3 posts): $400.” Offer discounts for long-term deals.
How to Collect the Right Data
You can’t guess your metrics. You have to measure them.
Start by enabling view counters on every post. Go to your channel settings > Edit > Enable View Count. Then, use a free tool like TgStat or ChannelMeter to track daily views, growth trends, and top-performing posts. These tools show you which topics drive the most clicks - and that’s gold for advertisers.
Run a simple poll every month: “Where are you from?” “What time do you check Telegram?” Use the results to build your demographic profile. Even if only 500 people respond, that’s a sample. It’s better than nothing.
Don’t track vanity metrics like “total posts.” Track what matters: click-throughs, replies, shares. If your posts get 200+ replies per update, that’s a sign of a highly engaged audience. Highlight it.
Design Tips for a Professional Media Kit
You don’t need a designer. But you do need to look professional.
- Use a clean template. Google Docs or Canva have free media kit templates. Pick one with white space and clear headings.
- Use your channel’s colors and logo. Consistency builds recognition.
- Include a screenshot of your channel’s top-performing post. Show the view count and reply count. Visual proof beats numbers alone.
- Keep fonts simple. No Comic Sans. No fancy scripts. Use Arial, Helvetica, or Roboto.
- Export as PDF. Name it professionally: “YourChannelName_MediaKit_2025.pdf”
Don’t add fluff. No quotes from you about “changing the news landscape.” No stock photos of people holding phones. Just facts. Numbers. Results.
Where to Send Your Media Kit
Don’t spam it. Target smartly.
- Local businesses: Real estate agents, law firms, clinics, restaurants near your audience’s location. If your readers are mostly in Chicago, pitch Chicago-based brands.
- News aggregators: Sites like Substack, Flipboard, or niche newsletters often buy promo space on Telegram channels.
- Ad networks: Platforms like Adsterra, PropellerAds, or Admitad have Telegram-specific campaigns. Apply directly.
- PR agencies: They manage clients who need to reach niche audiences. Send your kit to agencies that work with tech, finance, or political clients.
When emailing, keep it short:
Hi [Name], I run [Channel Name], a Telegram news channel with 14,723 subscribers and an average 54% engagement rate. We specialize in [topic]. I’ve attached our 2025 media kit with stats, past results, and pricing. Let me know if you’d like to discuss a test campaign. Best, [Your Name]
Follow up in 5 days if you don’t hear back. Most people ignore the first email.
Common Mistakes to Avoid
- Using fake numbers: Brands check. If you say 50,000 subscribers but your posts get 2,000 views, they’ll know you’re lying. And you’ll get blacklisted.
- Not updating your kit: If you hit 20,000 subscribers next month, update the PDF. Outdated kits look lazy.
- Asking for too much: $500 for a single post? Maybe. But if your engagement is below 20%, you’ll get ignored. Price based on value, not ego.
- Not tracking results: If a brand runs an ad, ask for feedback. Did it work? How many clicks? Did they get sales? Use that for your next media kit.
How to Scale Beyond One Ad
Once you land your first paid ad, you’re no longer just a channel. You’re a media publisher.
Start offering packages:
- Weekly Spotlight: 3 posts over 5 days, $450
- Monthly Campaign: 12 posts + pinned message, $1,200
- Exclusive Sponsorship: Your channel is the only one promoting their product for 30 days, $2,000
Offer analytics reports after each campaign. “Your ad reached 9,200 users. 1,050 clicked. 187 signed up.” That’s the kind of detail that turns one-time buyers into long-term clients.
Some advertisers will want to work with multiple channels. Build relationships. Refer others. Become the go-to person for Telegram news advertising in your niche.
Final Thoughts
Telegram news channels are quietly becoming the new local radio stations - trusted, targeted, and effective. But trust doesn’t pay bills. Data does.
If you’ve spent months building a loyal audience, don’t let it go underutilized. Build your media kit. Track your numbers. Pitch with confidence. The money is there. You just need to show up like a professional.
Do I need a large following to sell ads on Telegram?
No. A channel with 5,000 highly engaged subscribers can earn more than a channel with 50,000 passive ones. Advertisers care about engagement rate, not just subscriber count. If your posts regularly get 50%+ views and strong replies, you’re attractive - even with a smaller audience.
Can I use Telegram’s built-in analytics for my media kit?
Telegram shows view counts on each post, but it doesn’t give you historical trends, demographics, or audience retention. For a professional media kit, you need third-party tools like TgStat or ChannelMeter to pull accurate, long-term data. Use Telegram’s view counts as a starting point, but supplement with external analytics.
How often should I update my media kit?
Update it every 30-60 days. If your subscriber count changes by 10% or more, or if your average views shift significantly, refresh the PDF. Outdated stats hurt credibility. A current media kit shows you’re active and serious.
What’s the average price for a sponsored post on Telegram?
Prices vary by audience size and engagement. For channels with 5,000-20,000 subscribers and 40-60% engagement, the average is $100-$250 per post. Larger channels (50K+) with high engagement can charge $500-$1,500. Always tie your pricing to your engagement rate - not just your follower count.
Can I sell ads if I’m not a journalist or news outlet?
Yes. Many successful Telegram news channels are run by individuals - students, researchers, former reporters, or even hobbyists. What matters is consistency, accuracy, and audience trust. If people rely on your updates for timely information, you’re a news source - regardless of your title.
Should I offer free ads to build credibility?
Only if you’re strategic. Offer one or two free posts to local businesses you know personally - like a coffee shop or bookstore - and ask for feedback and a testimonial. Don’t give away dozens of posts. That devalues your channel. Use free ads as a stepping stone, not a strategy.
